Open Letter to (Investors at) PepsiCo and Frito Lay,
I’m a Canadian journalist (blog below) and long time marketing consultant who would like to offer your investors some strategic advice about how to be more relevant to consumers, thereby improving your financial outlook for investors.
I do most of my writing in the organics and human health sector as well as environmental issues.  I see all but two of these items mentioned as priorities on one of your websites, organics.  I also noticed a centre placed ad on Facebook. Most people don’t like this.
Instead of making a consumer suggestion or complaint or entering your contest for new chip flavours (though I do have a good recipe and would love to win the prize!), I decided to offer expertise and suggestions about what consumers are looking for these days.
The demand for organic products is growing exponentially and most producers are having trouble keeping up.  This is in part driven by the decline in human health from conventional food products over time.  It is also driven by the decline in our environment and people’s wide concern for the health of mother earth.
The organic sector’s growth year over year has averaged between 10-25% for the last ten years as far as I know. Perhaps your market experts can analyze the market to a greater depth for your corporate decision making going forward.  The Organic Trade Association has statistics but I’m not sure if they are up to date, you may have to dig deeper.
I thought the best way to communicate these valuable suggestions was to speak directly with the influential executives in the company.
Two trends I observe that relate to your current new potato chip campaign are: 1) that the potato chip market is saturated with largely undifferentiated products, in my estimation. True differentiation must be disruptive for market penetration. 2) The kale market has been burgeoning for the last few years and continues to grow. And for good reason. It’s one of the most healthful vegetables available.  When grown organically that is, the same for all our food.
My suggestion for the new potato chip is to go Organic and market the hell out of it.  Are you aware that organic potatoes contain 1700% more Vitamin C than conventionally grown potatoes?  I know because I am the editor of a book about how to grow organic potatoes published by Canadian Organic Growers.  They are a good source for information if you choose to go ahead and diversify your company to quickly shifting market demands.
Also, just so you know, the general public is fully aware of what happens to our bodies within one hour of drinking soda. (http://articles.mercola.com/sites/articles/archive/2008/01/12/what-happens-to-your-body-within-an-hour-of-drinking-a-coke.aspx)
I have written on the subject.  Amongst other things, it leeches calcium from bones.  Not good for the aging boomer market!  You may already be aware of the expository statistics on the internet, but have a look anyway.  PR won’t work anymore, the world is transparent now and savvy about corporate tricks and rhetoric.
You could also blow Coke out the water by adopting beneficial healthful products rather than competing with them. By the way, I drank Pepsi all my life until I found out about soda!
The truth is, Americans and Canadians need (and are increasingly demanding) beverages that enhance health such as organic based beverages.
I suggest that the properties of Kombucha are extraordinarily beneficial and make a lovely drink. It’s inexpensive to produce and sells at a premium.  (Bring down the price a bit if you do this, you’ll have loyal customers forever).  People can make it themselves at home but most aren’t willing to go through the fuss though it is quite easy.
You could be selling products that truly benefit people’s health. Do the market and health research.  You have a responsibility beyond your shareholders to the consumers of your products. My ideas would most certainly strengthen both relations and set you apart in the market place.
Your decisions would certainly boost the burgeoning organics product market. South Carolina has an extremely active organics sector and have a listserv where farmers talk about farming issues. It’s worth monitoring for trends and research and dialog if you are serious about these issues.  There are many organic organizations that will help you in all aspects of your research. Probably at no or little cost!
As far as the contest recipe for a new potato chip goes, my recipe would be organic potatoes with organic kale flakes and pink Himalayan sea salt (unless it’s not sustainably harvestable).
People are enjoying these vegetables like never before. Trust me, I go to all the farmers markets around Toronto and there’s always a line up at the kale and Swiss Chard tables.
Through discussion with many farmers and independent research I have discovered that many small farmers are looking for ways to scale up operations and could easily be contracted to grow for you as you are able to offer a dependable market.
I suggest sourcing from many farmers if you can, organic farmers have varying capacities and business plans. Keeping small scale farms viable provides a good, healthy (and comfortably profitable) life for those who love to farm. (Unlike conventional farmers who have to wear suits to spray their crops with chemicals). Yes we know about conventional farming practices these days, sorry.
Conglomerates are a thing of the past, keep your sourcing to small scale farms for success.  People want to know the farmer their food comes from. This is a huge, and disruptive, differentiator. Think FarmAid. Positive PR. Sponsorship. Your company value will soar.  There are even many guides to help farmers transition from conventional to organic farming which I can put you in touch with if you like and consider helping farmers to this degree.
Sorry I’ve been so loquacious, I do feel these subjects are of a critical nature however and need to be shared with those ‘in power’.  I like to think I have a little clout as a journalist too, it does have its advantages as you well know.  Especially if you’re out to tell truthful stories. Which I am.
Thanks for your kind attention. Hopefully my notes are less voluminous than one of your annual reports and a tad more interesting. The rest is up to you. The world is waiting and watching for corporate change, just thought you ought to know.  This strategy might also resonate with your youth markets as they are so highly conscious .
Best regards,
Kathleen Zinck
In Peace and Love,

Ancient Knowledge Returns to Create a Peaceful World of Plenty

This article includes some excerpts and philosophies from The Ringing Cedars Series of Books. The Speed of Thought revelations are from Book 7 – The Energy of Life.  The author of the series is Vladamir Megre. The subject matter of the books is Anastasia, a Russian woman who lives alone in the forest and her surprising decision to share with the world some very special ancient knowledge.  (Special note: texts are written in the style of the ancient Vedic language which increases and soothes human consciousness).

A World of Peace and Plenty For All

If as a society we want to return to good health and live in a world of love, peace and plenty, first and foremost we must each be able to grow our own healthy (organic) food, amongst many other things which I won’t get into here.

The ever-increasing price of fresh food and the broken systems of today are driving many of us to renounce this illusory world of ill health and scarcity to reclaim our natural heritage of prosperity, love, living in nature, growing food and meaningful community to name but a few. A new consciousness has been raised and seems to be widespread.

Back and front yard gardens, reclaimed urban spaces, sustainable organic farms, balconies, indoor growing, greenhouses, every space that human imagination can create, can and should be used for growing food because growing your own food is one of the most radical acts you can partake in during these times.

In response to changing times, we are seeing a rise in eco-villages, a concept that is quickly gaining popularity.  It makes me wonder if it is part of the Beautiful Dream of the Creator we hear about!  Currently there are over 4000 listed on the Fellowship for Intentional Community website alone.  And it’s updated hourly!

Anastasia explains in The Ringing Cedars about the need to develop what she calls Kin Domains, quite similar to eco-villages. She also calls it a Space of Love. These are tracts of land with many households living on it each in their own acreage. Each has its own garden and the space is well forested, rich in biodiversity.  She doesn’t specifically mention forest farming although but many forward thinking people are now using permaculture principles to establish sustainable communities.  Anastasia believes the land should be donated by the government in much the same way land for Daschas, or summer homes, were granted to Russians in 1955 through their special Garner’s Partnership legislation.  I’d like to see that happen everywhere.

This is Anastasia’s dream and I adopted it for my own a few years ago.  And so have many others. There are thousands of Anastasia style domains springing up all over the world every day.  She dreamed a powerful dream many years ago which took root in humanity’s consciousness. And she used her inherited imagery, meditative and concentration powers to do it.  This consciousness is all Mankind’s inheritance (as you’ll see below) and can greatly help in achieving unified success toward a world of peace and plenty for all.

The Speed of Thought and How it Will Help Manifest a Peaceful World of Plenty

Meditation, visualization and the use of imagery are well known tools for manifesting wellness and life’s dreams, especially when done regularly and methodically.  High levels of concentration over longer and longer periods will deepen the imagery and desires into reality, or manifestation as it is called.  What many people don’t know is that speed of thought also has  much to do with this process.

If one can plan step by step each phase of any desired outcome (a new vision you have of the world, for example or planning an acrobatic move) and begin to visualize (with vivid imagery) each successive phase with increasing speed and ease over time, it is more likely to be executed or come into reality.  You can practice this during meditation or just sitting quietly. Some call it pathworking.  I have found that it helps to have a high level of consciousness and to be in right relationship with the Divine.

When I learned this from Anastasia, the Russian woman whose ancient knowledge is relayed in The Ringing Cedars series of books I was astonished. I knew about purity of thought but not about speed of thought.

I began to apply this to my visualization and prayer practice. I started with my deepest wish which is for Mother Earth to return to pristine conditions while humanity creates a new vision of life on Earth – peace, love, prosperity, food security, financial security, unbeholden to governments or others who would suppress us.  I see a world of green, in urban and rural regions, a total return to nature and an economy which supports it.  It is the dream of most of mankind, though some are not acknowledging it yet. I fully believe this world of plenty is on its way now. It’s very important that we all envision these values, it is our intended heritage from the Divine.

If this is your dream as well, then began envisioning it today.  Read the books, I highly recommend them.  There is a great deal of ancient knowledge to benefit Mankind.

The following is an excerpt from Book 7, The Energy of Life. Ancient knowledge tends to shock us. Sometimes the truth shocks us as well.  Be discerning not worrisome.  Blessed be the whistleblowers (and writers!) who are bravely paving the way for a new world!

“It is now well known that the feature that distinguishes Man from all other life growing and thriving on the earth is his capacity to think. But thought is found in creatures and plants too.  Man distinguishes himself from all others by the speed of his thinking.”

“Back at the beginning, the speed of Man’s thinking most closely approximated Gods, and with a certain lifestyle could increase and even surpass that of the Divine. At least that was the way our Parent wanted it. If Man’s speed of thinking had attained the level of the Divine, Man could even now be creating a living, harmonious world on other planets.”

“The whole question of the significance of the speed of one’s thinking is the greatest of the secrets guarded by [a precious few] on this planet.”

Sacred knowledge from many sources is now coming forward to assist in our development and understanding of the world as human beings.  Human creativity, power, intelligence and spirituality is far greater than we’ve been told or understood. It is a time of reclamation of our rights and abilities to create the world we want and need.

Growing our own food, building sustainable communities and actively visualizing the new world will accelerate our ‘return to the garden’ and these tools, this simple power is completely within our own hands.  How beautiful is that? :)

by Kathleen A. Zinck

Feb 27/2014

See the amazing 5 part video (short clips) that will inspire your efforts to grow your own food while creating community in a loving space.

This is a link to the video – Creating Community Anastasia Style

Here is a link to a blog I created to honour The Space of Love, an important book in the Ringing Cedars Series where Anastasia talks about methods of growing food with ancient principles and Love for gardens of the future. – http://createaspaceoflove.wordpress.com/

Though gone vastly unnoticed in the main stream media, Iceland has been able to turn the country around politically and economically through a home-grown, grass roots revolution that ousted the government.

I’d like to see this kind of revolution here in Canada as Stephen Harper’s grip gets tighter and tighter on this nation.

Here’s a link that explains things further… http://www.knowledgeoftoday.org/2012/05/iceland-news-icelandic-revolution.html

Waterloo is the latest city in Canada that has dropped fluoride from its water systems, following Windsor earlier this year.

Calgary this past summer, and most of Europe before that.

As we come to learn more about this chemical, it is Fluorosilicic acid (H2SiF6),which is one of two commonly used for water fluoridation.

These being the two types of fluoride commonly used,

Fluorosilicic acid (H2SiF6) is commonly used for water fluoridation.  This form of fluoride is a toxic liquid by-product, acquired by scrubbing the chimney stacks of phosphate fertilizer manufacture. Other names for it are hexafluorosilicic, hexafluosilicic, hydrofluosilicic, and silicofluoric acid.  The CDC approximates that 95% of our water is fluoridated with fluorosilicic acid.

(http://www.cdc.gov/fluoridation/fact_sheets/engineering/wfadditives.htm#1)

 

Sodium Fluorosilicate (Na2SiF6) is primarily added to public drinking water as a fluoridation agent. This same compound is also used as an insecticide and a wood preservative.  It is a classified hazardous waste by-product of phosphate fertilizer manufacture which, if not put into our drinking water, must be disposed of at hazardous waste facilities.  Other names for it are Sodium Fluosilicate and Sodium Silica Fluoride
This form of fluoride is a toxic liquid by-product, acquired by scrubbing the chimney stacks of phosphate fertilizer manufacture.

Not some harmless organic common fluoride found in the earth.

Why are we being drugged involuntarily to fix teeth when we can simply brush our teeth?

When Fluorosilicic acid (H2SiF6) is present in the water, it is then present in our beer and wines, our juices from concentrate, most bottled water, and baby foods.

Is Toronto missing the boat on this one… What do the others know that Canada’s largest city does not..?

 

In Florida there is a multi-talented ecopreneur who pushes the envelope on energy and the environment to ensure a better world for the rest of us.   

He has grown a crop called kenaf since 2008 and has derived so many uses from this versatile cousin to the hibiscus plant one can hardly keep track. From paper products, building materials, bio-fuel, food, to feedstock the kenaf plant has fueled inventor Bill Loftus to countless innovations, not the least of which is his latest project, an eco-village in Surinam.

The Surinam project will derive its income by selling kenaf seeds and leaves, and help local eco-minded farmers earn a living wage through agricultural production.

Perhaps the most lucrative agricultural product will be Moringa.  

Moringa is known as the miracle tree and has innumerable healthful properties.  Like kenaf, it is a fast-growing anti-bacterial, anti-fungal plant, whose leaves and seeds hold over 34% protein.  Their potential to combat poverty and malnutrition cannot be understated.  The leaves are rich in proteinvitamin Avitamin Bvitamin C and minerals. One hundred grams of fresh Moringa leaves has 2 times the proteinof 100 gm yogurt (Moringa 8.3 g, yogurt 3.8 g); (Wikipedia)

The Surinam ecovillage that Bill Loftus is pioneering has been granted 1000 acres by the government for agricultural development. The property will house 20-30 people or farmers and 10 staff. It will be the first if its kind and will incorporate energy and feedstock research.

“We are extremely close to a closing date for the Suriname eco village. I am so grateful to have gotten this far and so much of my work [with kenaf and moringa] is being looked at and taken seriously, “ says Bill Loftus

As with most developing countries the poor are not beneficiaries of the technological advancements and job opportunities. This eco-village will allow ordinary farmers to earn a decent wage while improving the environmental and health of the community. “As you know we are piggy backing on a gold mining enterprise. Some of the pro fits goes into groups like mine that hold promise for a living wage through agricultural production,” says Loftus.

“So many of our US illnesses can be said to have its origins in our diets that although high in calories lack nutrition.  The proof is these illnesses do not exist in countries whose diet is not based on the ingesting of genetically modified corn for example.  It’s about time environmentally sound solutions to so many problems.” says Bill Loftus.

As for the potential for kenaf and moringa, the Surinam project is springboarding off of a pilot project in Haiti where 30 lbs. of kenaf were planted in various villages in the countryside.  Here’s a quote from one of the participants:  “thank you and your staff for assisting us with training on growing our first kenaf crop in Haiti.  I’m writing this letter to share with you on how the 30lbs of kenaf seeds I received back in May of 2009, helped the people of Haiti to grow better nutritional food for themselves and their families. It was a success. The people grew and harvested Whitten kenaf through their own hard work and efforts. The training worked well and we are looking forward to the next training on your mobile farm equipment where we could efficiently plant several villages quickly and potentially eliminate hunger in these villages.”

 

Humanitarian Situation in the Gaza Strip July 2011

Gaza Fast Facts

•               The population of Gaza is 1.6 million, with over 50% under 18.
•               38% of Gazans live in poverty.
•               31% of the Gazan workforce is unemployed and 47% of youths are unemployed.
•               54% of Gazans are food insecure and over 75% are aid dependent.
•               Economic output in 2010 is 20% lower than in 2005.
•               35% of Gaza’s farmland and 85% of its fishing waters are totally or partially inaccessible due to Israeli military measures.
•               50-80 million litres of partially treated sewage are dumped in the sea each day.
•               Over 90% of the water from the Gaza aquifer is undrinkable.
•               85% of schools in Gaza run on double or triple shifts.
•               Since the beginning of 2010, 59 people have been killed in tunnel accidents including 5 children and 115 have been injured.
•               The main crossing for movement of Palestinians in and out of Gaza (Rafah Crossing at the Egyptian border)  remains limited to the passage of 500 people per day.


1. The Gaza blockade is a denial of basic human rights in contravention of international law and amounts to collective punishment
. The blockade severely restricts imports and exports, as well as the movement of people in and out of Gaza, and access to agricultural land and fishing waters. Gazans are unable to provide for their families and the quality of infrastructure and vital services has deteriorated.

2. Measures taken to ease the blockade in June 2010 have had little real effect. While imports have increased,they are still only at 45% of the pre-2007 levels. Exports remain tightly restricted and are limited to agricultural produce to Europe, and Gazan businesses cannot access their traditional markets of Israel and the West Bank. Access to land and sea remains highly restricted.

3. While Israel has approved a range of infrastructure projects aimed to improve vital sanitation, education and health services in Gaza, few of these projects have been implemented. This is mainly due to the unwieldy, cumbersome approval process and difficulties in importing materials. This means Gazans have seen no real improvement in the quality of vital services.

4.  Thousands of people, many of them children, risk their lives smuggling goods through the tunnels under the border with Egypt every day. The thriving tunnel industry is a direct result of ongoing restrictions on the import of construction materials,the lack of employment opportunities, and the huge reconstruction needs in Gaza.

5.Gazans remain isolated and cut off from the rest of the occupied Palestinian territory. Movement via the Israeli Erez crossing is prohibited for almost all Gazans, despite promises to ease restrictions. The Egyptian Rafah Crossing remains limited to 500 people per day, with hundreds of Palestinians denied passage each week.

HumanRights Press Release 2: “Welcome to Palestine” Organizers decry Israeli propaganda and threats.

Wednesday, July 6, 2011 10:14 AM

Organic agriculture and biodiversity have the potential to restore earth to its natural, primordial balance.

If we are serious about restoring human health, building sustainable communities and creating self-sufficient local economies, we must begin to appreciate the central role that organic agriculture plays in achieving these objectives.

New World Perspectives explores the myriad emerging possibilities for creating sustainable communities on planet Earth.

We offer articles from leading writers and  experts from around the world.

Grassroots forums can be powerful catalysts for change. We hope to present the right amount of information in a way that empowers people to make decisions that benefit their health, communities and mother Earth.

The Possibilities

As the door closes on old paradigms, we discover we are on the threshold of a far more enlightened era with an extraordinary opportunity to completely redefine our relationship to the planet and to create functional new frameworks that reflect new realities.

 

It’s up to all of us to create momentum in all the right directions!

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